V-A Express selection software
Product design
2019-2020
Research
Information architecture
Design system
Wireframe and prototyping
User journeys
UI+UX design
Usability testing
Developer handoff
The HVAC industry has historically been slow to adopt digital transformation, often relying on phone calls, lengthy email chains, and even faxed documents to complete orders. Vibro-Acoustics saw an opportunity to modernize its tools and create a scalable, customer-focused platform to meet evolving needs.
V-A Express is an HVAC software that streamlines the quoting, configuring, and ordering process for vibration isolation, restraint systems, and noise control products. As a hybrid Designer and Customer Experience Manager, I shaped both the overall user experience and the visual design.
1 — Designing for change
Before V-A Express, the team faced several industry-wide challenges: legacy tools that slowed operations, a lack of customer-centric processes that prioritized sales and production over user needs, and minimal standardized documentation.
To address these issues, we established four key goals:
Map the end-to-end customer journey, while collaborating with subject matter experts to uncover friction points and opportunities.
Embrace modern technology by building a scalable and maintainable platform with seamless integrations.
Prioritize the customer experience by focusing on meaningful interactions that support users at every step.
Foster continuous improvement by creating a repository of processes and journey maps for ongoing refinement.
With these goals in mind, I developed a cohesive visual system to support usability and scalability. Clear typography, accessible layouts, and a unified set of icons created a consistent experience across the platform.
1 — Designing for change
Before V-A Express, the team faced several industry-wide challenges: legacy tools that slowed operations, a lack of customer-centric processes that prioritized sales and production over user needs, and minimal standardized documentation.
To address these issues, we established four key goals:
Map the end-to-end customer journey, while collaborating with subject matter experts to uncover friction points and opportunities.
Embrace modern technology by building a scalable and maintainable platform with seamless integrations.
Prioritize the customer experience by focusing on meaningful interactions that support users at every step.
Foster continuous improvement by creating a repository of processes and journey maps for ongoing refinement.
With these goals in mind, I developed a cohesive visual system to support usability and scalability. Clear typography, accessible layouts, and a unified set of icons created a consistent experience across the platform.
1 — Designing for change
Before V-A Express, the team faced several industry-wide challenges: legacy tools that slowed operations, a lack of customer-centric processes that prioritized sales and production over user needs, and minimal standardized documentation.
To address these issues, we established four key goals:
Map the end-to-end customer journey, while collaborating with subject matter experts to uncover friction points and opportunities.
Embrace modern technology by building a scalable and maintainable platform with seamless integrations.
Prioritize the customer experience by focusing on meaningful interactions that support users at every step.
Foster continuous improvement by creating a repository of processes and journey maps for ongoing refinement.
With these goals in mind, I developed a cohesive visual system to support usability and scalability. Clear typography, accessible layouts, and a unified set of icons created a consistent experience across the platform.
2 — Organizing complex quotes
We introduced customizable tags to group products and components, simplifying project management for large-scale projects, such as hospitals and condominiums.
2 — Organizing complex quotes
We introduced customizable tags to group products and components, simplifying project management for large-scale projects, such as hospitals and condominiums.
2 — Organizing complex quotes
We introduced customizable tags to group products and components, simplifying project management for large-scale projects, such as hospitals and condominiums.
3 — Working flexibly
Users could easily create, edit, and share multiple quote drafts, empowering them to adapt quickly to project changes.
3 — Working flexibly
Users could easily create, edit, and share multiple quote drafts, empowering them to adapt quickly to project changes.
3 — Working flexibly
Users could easily create, edit, and share multiple quote drafts, empowering them to adapt quickly to project changes.
4 — Outcomes
V-A Express launched in 2020, providing HVAC professionals with a streamlined and customer-focused tool that replaced manual processes. What once took days of back-and-forth communication could now be completed in minutes, with users able to generate accurate quotes instantly. The platform received positive feedback for its intuitive workflow and modern design, marking a significant step forward in digitizing business operations.
4 — Outcomes
V-A Express launched in 2020, providing HVAC professionals with a streamlined and customer-focused tool that replaced manual processes. What once took days of back-and-forth communication could now be completed in minutes, with users able to generate accurate quotes instantly. The platform received positive feedback for its intuitive workflow and modern design, marking a significant step forward in digitizing business operations.
4 — Outcomes
V-A Express launched in 2020, providing HVAC professionals with a streamlined and customer-focused tool that replaced manual processes. What once took days of back-and-forth communication could now be completed in minutes, with users able to generate accurate quotes instantly. The platform received positive feedback for its intuitive workflow and modern design, marking a significant step forward in digitizing business operations.