Hi, I’m Tiffany — a Lead Product Designer at Scotiabank Digital, defining and shaping the direct investing experience for Scotiabank customers.
Beyond product design, I’m a multidisciplinary designer crafting visual identities, design systems, and digital experiences. When I’m not designing, I love capturing adventures and creating things out of paper.
My design practice
I'm fascinated by the processes and mechanics that shape human thoughts and actions. Through an accessible design lens and prioritizing simple and purposeful design, my mission is to create experiences that enrich understanding and enhance decision-making. My practice is guided by a set of core principles:
Simplify the complex
Develop connections
Weave narratives that matter
Experience
Lead Product Designer, Scotiabank Digital ('24-present)
Senior Product Designer, Scotiabank Digital ('21-'24)
CX Manager, Swegon NA ('20-'21)
Designer, Swegon NA ('17-'20)
Independent Designer ('17-present)
Designer, Hambly & Woolley ('14-'17)
Design Intern, Substance HK ('13)
Design Intern, OYM Design Lab ('13)
Recognition
Scotiabank Best of the Best - Top individual performance
RGD Tamm+Kit Award of Excellence for the GTA
2x Applied Arts Student Awards
4x Adobe Achievement Awards Semifinalist
Education
York/Sheridan Program in Design
Bachelor of Design, Honours
Skills
Product design
Research
Information architecture
Design system
Wireframe and prototyping
User journeys
UI+UX design
Usability testing
Native mobile and web applications
Developer handoff
Branding
Brand strategy
Visual identity
Design system
Colour and typography system
Brand guidelines
Print and digital applications
Visual communication
Concept development
Moodboard and visual direction
Layout and grid systems
Editorial design
E-learning materials
Marketing materials
Stationery and collateral design
Environmental graphics
Infographics and data visualization
Print and digital assets
Print production