Work in time
Visual communication
2010-2014
Selected projects from the early chapters of my design journey.
1 — Moore paints
Benjamin Moore has been known for high-quality paints since 1883. This rebranding project explores a more modern and approachable look by using simple geometric shapes and bold colours. The original identity didn't reflect the brand's connection to paint—its triangular "M" icon was often mistaken for a mountain. The reimagined identity brings a brighter and more playful energy. Renaming it to "MOORE Paints" adds a bit of charm and memorability, while the new "M" icon reveals a house in the negative space, with paint bursting from it to suggest creativity and transformation.
Branding
Concept work
1 — Moore paints
Benjamin Moore has been known for high-quality paints since 1883. This rebranding project explores a more modern and approachable look by using simple geometric shapes and bold colours. The original identity didn't reflect the brand's connection to paint—its triangular "M" icon was often mistaken for a mountain. The reimagined identity brings a brighter and more playful energy. Renaming it to "MOORE Paints" adds a bit of charm and memorability, while the new "M" icon reveals a house in the negative space, with paint bursting from it to suggest creativity and transformation.
Branding
Concept work
1 — Moore paints
Benjamin Moore has been known for high-quality paints since 1883. This rebranding project explores a more modern and approachable look by using simple geometric shapes and bold colours. The original identity didn't reflect the brand's connection to paint—its triangular "M" icon was often mistaken for a mountain. The reimagined identity brings a brighter and more playful energy. Renaming it to "MOORE Paints" adds a bit of charm and memorability, while the new "M" icon reveals a house in the negative space, with paint bursting from it to suggest creativity and transformation.
Branding
Concept work
2 — One2Three
One2Three is a sustainable choice to conventional plastic children's furniture made from corrugated cardboard. The design includes five compact shapes—a box, three triangular prisms, and one trapezoidal prism—that can be folded flat for easy storage and transport. The packaging itself becomes the product, minimizing waste while maximizing functionality. The modular pieces can be assembled into various forms, such as shelves, drawing easels, or hanging storage, offering endless possibilities through simple and flexible connections.
Package design, Branding
Concept work
Recognition: RGD - Tamm+Kit Award of Excellence for the GTA, Adobe Design Achievement Awards Semifinalist
2 — One2Three
One2Three is a sustainable choice to conventional plastic children's furniture made from corrugated cardboard. The design includes five compact shapes—a box, three triangular prisms, and one trapezoidal prism—that can be folded flat for easy storage and transport. The packaging itself becomes the product, minimizing waste while maximizing functionality. The modular pieces can be assembled into various forms, such as shelves, drawing easels, or hanging storage, offering endless possibilities through simple and flexible connections.
Package design, Branding
Concept work
Recognition: RGD - Tamm+Kit Award of Excellence for the GTA, Adobe Design Achievement Awards Semifinalist
2 — One2Three
One2Three is a sustainable choice to conventional plastic children's furniture made from corrugated cardboard. The design includes five compact shapes—a box, three triangular prisms, and one trapezoidal prism—that can be folded flat for easy storage and transport. The packaging itself becomes the product, minimizing waste while maximizing functionality. The modular pieces can be assembled into various forms, such as shelves, drawing easels, or hanging storage, offering endless possibilities through simple and flexible connections.
Package design, Branding
Concept work
Recognition: RGD - Tamm+Kit Award of Excellence for the GTA, Adobe Design Achievement Awards Semifinalist
3 — Lunarfest
Lunarfest is a vibrant Lunar New Year celebration held in Vancouver and Toronto, bringing together diverse communities through art and culture. At the heart of the poster, ticket, and brochure designs is an illustration of nine nines—a symbol of the water dragon. The festival booklet doubles as a playful craft, with simple instructions that allow attendees to fold it into a lantern.
Branding, Package design
Concept work
Recognition: Applied Arts Student Awards
3 — Lunarfest
Lunarfest is a vibrant Lunar New Year celebration held in Vancouver and Toronto, bringing together diverse communities through art and culture. At the heart of the poster, ticket, and brochure designs is an illustration of nine nines—a symbol of the water dragon. The festival booklet doubles as a playful craft, with simple instructions that allow attendees to fold it into a lantern.
Branding, Package design
Concept work
Recognition: Applied Arts Student Awards
3 — Lunarfest
Lunarfest is a vibrant Lunar New Year celebration held in Vancouver and Toronto, bringing together diverse communities through art and culture. At the heart of the poster, ticket, and brochure designs is an illustration of nine nines—a symbol of the water dragon. The festival booklet doubles as a playful craft, with simple instructions that allow attendees to fold it into a lantern.
Branding, Package design
Concept work
Recognition: Applied Arts Student Awards
4 — A Boy Named Roy
Join Roy on a playful hide-and-seek adventure in this interactive pop-up book. With layered patterns and whimsical illustrations, each page invites you to search for Roy’s clever hiding spots—and enjoy the surprise along the way.
Book design
Concept work
Recognition: RGD - Tamm+Kit Award of Excellence for the GTA, Adobe Design Achievement Awards Semifinalist
4 — A Boy Named Roy
Join Roy on a playful hide-and-seek adventure in this interactive pop-up book. With layered patterns and whimsical illustrations, each page invites you to search for Roy’s clever hiding spots—and enjoy the surprise along the way.
Book design
Concept work
Recognition: RGD - Tamm+Kit Award of Excellence for the GTA, Adobe Design Achievement Awards Semifinalist
4 — A Boy Named Roy
Join Roy on a playful hide-and-seek adventure in this interactive pop-up book. With layered patterns and whimsical illustrations, each page invites you to search for Roy’s clever hiding spots—and enjoy the surprise along the way.
Book design
Concept work
Recognition: RGD - Tamm+Kit Award of Excellence for the GTA, Adobe Design Achievement Awards Semifinalist
5 — Factory Friends
Factory Friends is a playful concept for collectors and toy enthusiasts, designed to rethink disposable packaging. With a clever locking system, each box transforms into part of the toy experience—inviting reuse and creativity. The interlocking design lets you build anything you imagine: a snake, a cozy home for your toys, or stationery storage.
Package design
Concept workRecognition: Adobe Design Achievement Awards Semifinalist
5 — Factory Friends
Factory Friends is a playful concept for collectors and toy enthusiasts, designed to rethink disposable packaging. With a clever locking system, each box transforms into part of the toy experience—inviting reuse and creativity. The interlocking design lets you build anything you imagine: a snake, a cozy home for your toys, or stationery storage.
Package design
Concept workRecognition: Adobe Design Achievement Awards Semifinalist
5 — Factory Friends
Factory Friends is a playful concept for collectors and toy enthusiasts, designed to rethink disposable packaging. With a clever locking system, each box transforms into part of the toy experience—inviting reuse and creativity. The interlocking design lets you build anything you imagine: a snake, a cozy home for your toys, or stationery storage.
Package design
Concept workRecognition: Adobe Design Achievement Awards Semifinalist
