Tiffany Chan - Designer

Where legacy meets global

Visual communication

2017–2021

Brand strategy
Concept development
Design system
Layout and grid systems
Editorial design
Marketing materials
Environmental graphics
Print and digital assets
Print production

Vibro-Acoustics is a leading HVAC company in North America, specializing in noise control, vibration isolation, and restraint systems. In 2014, Vibro-Acoustics became a part of the Swegon Group, a global provider of sustainable indoor climate solutions based in Sweden. With a 60-year legacy and a strong reputation in the North American market, the challenge was to rebrand as Swegon North America—aligning with Swegon’s global identity while preserving the heritage and strengths of the original brand.

I led the design of the brand transformation, overseeing its rollout across every touchpoint, from marketing materials and software to digital communications and office environments.

1 — A fresh look

I introduced a vibrant and modern colour palette that not only aligned with Swegon’s global standards but also differentiated the company’s various business lines.

A new library of icons brought clarity and consistency to both print and digital communications, ensuring a cohesive look across all materials.

1 — A fresh look

I introduced a vibrant and modern colour palette that not only aligned with Swegon’s global standards but also differentiated the company’s various business lines.

A new library of icons brought clarity and consistency to both print and digital communications, ensuring a cohesive look across all materials.

1 — A fresh look

I introduced a vibrant and modern colour palette that not only aligned with Swegon’s global standards but also differentiated the company’s various business lines.

A new library of icons brought clarity and consistency to both print and digital communications, ensuring a cohesive look across all materials.

2 — Brand in the workplace

The rebrand extended into the physical environment with large-scale installations and interactive displays, energizing office spaces and strengthening brand pride among employees.

Bold signage, paired with recognizable icons and clear typography, improved navigation throughout plant facilities.

2 — Brand in the workplace

The rebrand extended into the physical environment with large-scale installations and interactive displays, energizing office spaces and strengthening brand pride among employees.

Bold signage, paired with recognizable icons and clear typography, improved navigation throughout plant facilities.

2 — Brand in the workplace

The rebrand extended into the physical environment with large-scale installations and interactive displays, energizing office spaces and strengthening brand pride among employees.

Bold signage, paired with recognizable icons and clear typography, improved navigation throughout plant facilities.

3 — Print with precision

Product pamphlets, marketing booklets, and technical materials underwent a new look and feel, incorporating blueprints and line drawings to showcase the company’s technical expertise.

3 — Print with precision

Product pamphlets, marketing booklets, and technical materials underwent a new look and feel, incorporating blueprints and line drawings to showcase the company’s technical expertise.

3 — Print with precision

Product pamphlets, marketing booklets, and technical materials underwent a new look and feel, incorporating blueprints and line drawings to showcase the company’s technical expertise.

4 — Digital consistency

A unified visual language flowed seamlessly across websites, marketing emails, and social media, creating a consistent and recognizable online presence.

4 — Digital consistency

A unified visual language flowed seamlessly across websites, marketing emails, and social media, creating a consistent and recognizable online presence.

4 — Digital consistency

A unified visual language flowed seamlessly across websites, marketing emails, and social media, creating a consistent and recognizable online presence.

5 — Impact

The rebrand successfully merged the heritage of Vibro-Acoustics with Swegon’s global identity, creating a unified brand that reflects innovation, expertise, and collaboration. Swegon North America now offers a consistent and engaging experience across all channels, strengthening its market position and establishing a foundation for continued growth.

5 — Impact

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Where legacy meets global

I led the design of the brand transformation, overseeing its rollout across every touchpoint, from marketing materials and software to digital communications and office environments.

1 — A fresh look

1 — A fresh look

1 — A fresh look

2 — Brand in the workplace

2 — Brand in the workplace

2 — Brand in the workplace

3 — Print with precision

3 — Print with precision

3 — Print with precision

4 — Digital consistency

4 — Digital consistency

4 — Digital consistency

5 — Impact

5 — Impact

5 — Impact

Let's work together

Let's work together

Let's work together