Tiffany Chan - Designer

Where legacy meets global

Visual communication

2017-2021

Brand strategy
Concept development
Design system
Layout and grid systems
Editorial design
Marketing materials
Environmental graphics
Print and digital assets
Print production

Vibro-Acoustics is a leading HVAC company in North America, specializing in noise control, vibration isolation, and restraint systems. In 2014, Vibro-Acoustics became a part of the Swegon Group, a global provider of sustainable indoor climate solutions based in Sweden. With a 60-year legacy and a strong reputation in the North American market, the challenge was to rebrand as Swegon North America—aligning with Swegon’s global identity while preserving the heritage and strengths of the original brand.

I led the design of the brand transformation, overseeing its rollout across every touchpoint, from marketing materials and software to digital communications and office environments.

1 — A fresh look

I introduced a vibrant and modern colour palette that not only aligned with Swegon’s global standards but also differentiated the company’s various business lines.

A new library of icons brought clarity and consistency to both print and digital communications, ensuring a cohesive look across all materials.

1 — A fresh look

I introduced a vibrant and modern colour palette that not only aligned with Swegon’s global standards but also differentiated the company’s various business lines.

A new library of icons brought clarity and consistency to both print and digital communications, ensuring a cohesive look across all materials.

1 — A fresh look

I introduced a vibrant and modern colour palette that not only aligned with Swegon’s global standards but also differentiated the company’s various business lines.

A new library of icons brought clarity and consistency to both print and digital communications, ensuring a cohesive look across all materials.

2 — Brand in the workplace

The rebrand extended into the physical environment with large-scale installations and interactive displays, energizing office spaces and strengthening brand pride among employees.

Bold signage, paired with recognizable icons and clear typography, improved navigation throughout plant facilities.

2 — Brand in the workplace

The rebrand extended into the physical environment with large-scale installations and interactive displays, energizing office spaces and strengthening brand pride among employees.

Bold signage, paired with recognizable icons and clear typography, improved navigation throughout plant facilities.

2 — Brand in the workplace

The rebrand extended into the physical environment with large-scale installations and interactive displays, energizing office spaces and strengthening brand pride among employees.

Bold signage, paired with recognizable icons and clear typography, improved navigation throughout plant facilities.

3 — Print with precision

Product pamphlets, marketing booklets, and technical materials underwent a new look and feel, incorporating blueprints and line drawings to showcase the company’s technical expertise.

3 — Print with precision

Product pamphlets, marketing booklets, and technical materials underwent a new look and feel, incorporating blueprints and line drawings to showcase the company’s technical expertise.

3 — Print with precision

Product pamphlets, marketing booklets, and technical materials underwent a new look and feel, incorporating blueprints and line drawings to showcase the company’s technical expertise.

4 — Digital consistency

A unified visual language flowed seamlessly across websites, marketing emails, and social media, creating a consistent and recognizable online presence.

4 — Digital consistency

A unified visual language flowed seamlessly across websites, marketing emails, and social media, creating a consistent and recognizable online presence.

4 — Digital consistency

A unified visual language flowed seamlessly across websites, marketing emails, and social media, creating a consistent and recognizable online presence.

5 — Impact

The rebrand successfully merged the heritage of Vibro-Acoustics with Swegon’s global identity, creating a unified brand that reflects innovation, expertise, and collaboration. Swegon North America now offers a consistent and engaging experience across all channels, strengthening its market position and establishing a foundation for continued growth.

5 — Impact

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Where legacy meets global

I led the design of the brand transformation, overseeing its rollout across every touchpoint, from marketing materials and software to digital communications and office environments.

1 — A fresh look

1 — A fresh look

1 — A fresh look

2 — Brand in the workplace

2 — Brand in the workplace

2 — Brand in the workplace

3 — Print with precision

3 — Print with precision

3 — Print with precision

4 — Digital consistency

4 — Digital consistency

4 — Digital consistency

5 — Impact

5 — Impact

5 — Impact

Let's work together

Let's work together

Let's work together