Healthcare of Ontario Pension Plan

Branding

2016

Brand strategy
Visual identity
Design system
Colour and typography system
Brand guidelines
Print and digital applications

The Healthcare of Ontario Pension Plan (HOOPP) is one of Canada’s largest defined benefit pension plans, serving healthcare workers across Ontario. As part of a major rebrand, the organization set out to refresh its visual identity and bring new energy to its office space at 1 York St. I contributed to the redesign by creating a range of materials and assets, including icons, stationery, and large-scale 3D office displays.

Let's work together

© Tiffany Chan 2025

Let's work together

© Tiffany Chan 2025

Let's work together

© Tiffany Chan 2025