Grow learning hub
Visual communication
2018-2020
Concept development
Moodboard and visual direction
Website design
E-learning materials
Marketing materials
Print and digital assets
Print production
Grow is Swegon NA’s internal learning hub, created to support employees with onboarding resources and professional development opportunities. It brings together two platforms: Grow Online, an e-learning tool, and Grow Live, an interactive training program. I designed the visual identity, branding materials, and digital platforms, featuring playful graphics, educational videos, and fun gamification elements to make learning more engaging and enjoyable.
1 — Challenges
The previous learning platform saw less than 5% engagement, and interviews with new hires and experienced employees revealed three key challenges:
Limited awareness: Minimal promotion left most employees unaware of the available e-learning resources.
Accessibility hurdles: Even those who were aware of the tools struggled to locate and navigate them.
Stagnant content: Outdated materials and low contributor activity reduced the platform’s relevance and value.
1 — Challenges
The previous learning platform saw less than 5% engagement, and interviews with new hires and experienced employees revealed three key challenges:
Limited awareness: Minimal promotion left most employees unaware of the available e-learning resources.
Accessibility hurdles: Even those who were aware of the tools struggled to locate and navigate them.
Stagnant content: Outdated materials and low contributor activity reduced the platform’s relevance and value.
1 — Challenges
The previous learning platform saw less than 5% engagement, and interviews with new hires and experienced employees revealed three key challenges:
Limited awareness: Minimal promotion left most employees unaware of the available e-learning resources.
Accessibility hurdles: Even those who were aware of the tools struggled to locate and navigate them.
Stagnant content: Outdated materials and low contributor activity reduced the platform’s relevance and value.
2 — Approach
To give the platform a stronger presence, we rebranded it as Grow, with two flagship platforms: Grow Online and Grow Live. The new identity features three floating leaves, symbolizing growth and continuous learning. A refreshed library of animations, illustrations, and icons added energy to the experience, while gamification elements, such as badges, achievements, and leaderboards, encouraged participation and friendly competition.
New progress tracking tools enabled employees and managers to monitor learning progress, while analytics revealed active contributors, trending topics, and opportunities for content improvement.
2 — Approach
To give the platform a stronger presence, we rebranded it as Grow, with two flagship platforms: Grow Online and Grow Live. The new identity features three floating leaves, symbolizing growth and continuous learning. A refreshed library of animations, illustrations, and icons added energy to the experience, while gamification elements, such as badges, achievements, and leaderboards, encouraged participation and friendly competition.
New progress tracking tools enabled employees and managers to monitor learning progress, while analytics revealed active contributors, trending topics, and opportunities for content improvement.
2 — Approach
To give the platform a stronger presence, we rebranded it as Grow, with two flagship platforms: Grow Online and Grow Live. The new identity features three floating leaves, symbolizing growth and continuous learning. A refreshed library of animations, illustrations, and icons added energy to the experience, while gamification elements, such as badges, achievements, and leaderboards, encouraged participation and friendly competition.
New progress tracking tools enabled employees and managers to monitor learning progress, while analytics revealed active contributors, trending topics, and opportunities for content improvement.
3 — Results
Within the first month of launch, over 100 employees adopted the platform, leading to a 30%+ increase in active users. Quick access through desktop shortcuts and intranet links removed navigation barriers, while subject matter experts regularly contributed new courses. The combination of refreshed branding, improved usability, and gamified learning turned Grow into an engaging and accessible hub that employees enjoy using.
3 — Results
Within the first month of launch, over 100 employees adopted the platform, leading to a 30%+ increase in active users. Quick access through desktop shortcuts and intranet links removed navigation barriers, while subject matter experts regularly contributed new courses. The combination of refreshed branding, improved usability, and gamified learning turned Grow into an engaging and accessible hub that employees enjoy using.
3 — Results
Within the first month of launch, over 100 employees adopted the platform, leading to a 30%+ increase in active users. Quick access through desktop shortcuts and intranet links removed navigation barriers, while subject matter experts regularly contributed new courses. The combination of refreshed branding, improved usability, and gamified learning turned Grow into an engaging and accessible hub that employees enjoy using.
