Tiffany Chan - Designer

Canadian Club of Toronto

Branding

2016

Brand strategy
Visual identity
Design system
Colour and typography system
Brand guidelines
Print and digital applications

The Canadian Club of Toronto is a non-profit organization that connects Canadians with influential voices—from world-class leaders to local changemakers. To better engage a new generation of listeners and speakers, the club recognized the need for a brand refresh. I redesigned its visual identity, honouring the organization's heritage while also representing the diverse audience it serves.

1 — The old identity

The original logo had a few design challenges. The detailed maple leaf became difficult to read at smaller sizes, and its irregular shape made it tricky to use across print and digital platforms. The mix of type styles also lacked cohesion.

1 — The old identity

The original logo had a few design challenges. The detailed maple leaf became difficult to read at smaller sizes, and its irregular shape made it tricky to use across print and digital platforms. The mix of type styles also lacked cohesion.

1 — The old identity

The original logo had a few design challenges. The detailed maple leaf became difficult to read at smaller sizes, and its irregular shape made it tricky to use across print and digital platforms. The mix of type styles also lacked cohesion.

2 — The new identity

The updated identity features a leaf-shaped speech bubble—a simple yet meaningful symbol of conversation and Canadian voices. Paired with a clean, geometric sans-serif typeface, the new look brings a modern touch to the brand.

2 — The new identity

The updated identity features a leaf-shaped speech bubble—a simple yet meaningful symbol of conversation and Canadian voices. Paired with a clean, geometric sans-serif typeface, the new look brings a modern touch to the brand.

2 — The new identity

The updated identity features a leaf-shaped speech bubble—a simple yet meaningful symbol of conversation and Canadian voices. Paired with a clean, geometric sans-serif typeface, the new look brings a modern touch to the brand.

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Let's work together

© Tiffany Chan 2025

Let's work together

© Tiffany Chan 2025

Let's work together

© Tiffany Chan 2025