Thinkbox sparks creativity by embracing novel methods of generating and developing ideas through playful experiences. As part of my fourth-year thesis project at York/Sheridan, I embarked on a journey to explore the boundless connection between children's play and creative thinking. The outcome of my research offers creatives with innovative tools and strategies to unlock new dimensions of creativity.
Children's play is a natural catalyst for cognitive development, nurturing curiosity and imagination. In contrast, adults struggle to tap into their creative potential due to logic-based behaviour and reduced impulsivity.
The essence of my research rested on a fundamental question: Can we harness the magic of child's play to fuel adult creativity and problem-solving?
My research focused on three key areas:
I conducted a survey to gain valuable insights, with 60 individuals from creative fields participating. The survey results unveiled intriguing patterns and helped shape the project's direction.
When we play, six essential play elements emerge: anticipation, surprise, pleasure, understanding, strength and poise. The more we play, the more intense the elements are displayed.
Thinkbox emerged as a testament to the power of play in fostering originality, breaking creative barriers, and unlocking innovation. The creative process becomes an enchanting adventure, and every challenge becomes an opportunity to play, discover, and innovate.