Branding
Design
After being acquired in 2014 by Swegon Group, Vibro-Acoustics needed to rebrand themselves as the new 'Swegon North America.' With its 60 years of history and well-recognized name in the North American market, the latest visual system needed to align with Swegon's global branding and maintain essential elements of its original branding. In 2017, the brand went through significant changes across different channels: marketing materials, software, visual systems, digital communications, office installations, and factory wayfinding.
The new colour palette is fresh and lively. Different colour combinations helped distinguish the different business lines within the company.
An extensive library of icons used across the business gives visual interest and brand consistency to printed and digital materials.
Installations and interactive displays installed in the main office give life to employee spaces.
Large signage with recognizable icons and legible type helped improve navigation around the connecting plant facilities.
The new look and feel of printed materials, like product pamphlets and marketing booklets, emphasizes the technical characteristics of the business through the use of product blueprints and line drawings.
A cohesive colour palette and visual language across websites, marketing email campaigns, and social media ensure a consistent digital experience.
