Cedar Centre is a haven of therapeutic services, providing solace to those impacted by trauma. Like the mighty cedar tree, symbolizing strength, resilience, support, and hope, the centre wanted a new visual identity to encapsulate its essence.

Branding, Visual identity

The new identity

The new visual identity unfolds through a unique interplay of dissecting and layering. Hovering gracefully above the "d," an icon emerges, embodying stability and mirroring the majestic cedar tree. Within the heart of the middle letters "e," "d," and "a," a layered shape forms the final icon, an emblem of healing qualities and the unity that empowers those affected by trauma.

Tiffany Chan — Designer
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© Tiffany Chan 2023