Cedar Centre

Branding

2016

Visual identity
Colour and typography system
Brand guidelines
Print and digital applications

Cedar Centre is a safe space offering therapeutic services to individuals impacted by trauma. Inspired by the strength and resilience of the cedar tree, I designed a new visual identity that would reflect its mission of healing and hope.


The new identity

The new identity uses subtle layering and dissection to convey depth and meaning. A symbolic icon floats above the "d," evoking stability and echoing the form of a cedar tree. Within the letters "e," "d," and "a," a layered shape comes together—representing the process of healing, connection, and the strength found in unity.


The new identity

The new identity uses subtle layering and dissection to convey depth and meaning. A symbolic icon floats above the "d," evoking stability and echoing the form of a cedar tree. Within the letters "e," "d," and "a," a layered shape comes together—representing the process of healing, connection, and the strength found in unity.


The new identity

The new identity uses subtle layering and dissection to convey depth and meaning. A symbolic icon floats above the "d," evoking stability and echoing the form of a cedar tree. Within the letters "e," "d," and "a," a layered shape comes together—representing the process of healing, connection, and the strength found in unity.


Let's work together

© Tiffany Chan 2025

Let's work together

© Tiffany Chan 2025

Let's work together

© Tiffany Chan 2025