Cedar Centre

Stronger together

Visual identity

Cedar Centre is a place for therapeutic services to help those affected by trauma. A cedar tree symbolizes strength, resilience, support, and hope, and the centre needed a new visual identity to embody this.

The new visual identity experiments with type through dissecting and layering typography. The icon that hovers on top of the "d" evokes stability and represents an image of a cedar tree. The inside shape (bowl) of the middle three letters "e," "d," and "a" are layered on top of each other to create the final icon. The final icon portrays healing qualities
and suggests that we're stronger together to those affected by trauma.

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Product design / Branding / Graphic design