Canadian Club of Toronto is a non-profit organization fostering connections between Canadians and world-class leaders, newsmakers, and influencers. They recognized the need for a brand refresh to resonate with a new generation of listeners and speakers. As a designer, I had the privilege of leading the redesign of their brand identity, aiming to reflect the essence of the organization while appealing to the diverse and vibrant community it serves.
The original logo, while iconic, presented some challenges:
The revamped visual identity features a simple leaf speech bubble that's simple yet impactful. It symbolizes the organization's commitment to providing a podium for Canadian voices to thrive and inspire. We opted for a clean and legible geometric sans-serif typeface, replacing the previous serif typeface.